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The 79th Cannes Film Festival has barred films where generative AI served as the principal authoring tool from competing for the Palme d'Or — the most consequential AI content policy from a major cultural institution to date.
Indian film studios are adopting AI faster than Hollywood—using it to cut production costs, dub films into 15+ languages, and reach regional audiences that were previously too expensive to serve.
'Human Made Mark' launched this week as a verifiable certification that no human creative roles were replaced by AI in a production — arriving as studios race to automate filmmaking without disclosure.
Runway CEO Cristóbal Valenzuela argues AI video tools should push studios toward 50 lower-cost films instead of one $100M tentpole — but the math runs into Hollywood's real bottleneck: audience attention, not production cost.
Runway CEO Cristóbal Valenzuela argues studios should redirect $100 million blockbuster budgets into 50 AI-assisted films—a portfolio diversification argument that reflects where production cost curves are heading.
Runway's CEO says AI can let studios produce 50 films for the cost of one blockbuster — changing the risk calculus on creative content investment in Hollywood.
Runway CEO Cristóbal Valenzuela argues studios should use AI to make 50 films instead of one $100M blockbuster — a portfolio bet on quantity, diversity, and statistical hits.