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Across K-12 platforms, tutoring apps, and enterprise LMS tools, AI-driven personalization has shifted from differentiated feature to baseline expectation — and legacy publishers are racing to keep up.
OpenAI's Dreaming V3 architecture doubled ChatGPT memory recall from 41.5% to 82.8%, rolling out now to US Plus and Pro users.
Dick's Sporting Goods is deploying an AI advisor called Coach that answers training questions, recommends products, and tracks fitness progress — blurring the line between coaching and retail in a way previous chatbots haven't.
Amperity research finds 97% of retailers deploy AI but only 11% have the data infrastructure to scale personalization—and 58% describe their customer data as fragmented or incomplete.
AI-referred shoppers convert 31% higher — but that stat comes from the retailers who got the data infrastructure right. Most are discovering agentic AI exposes fragmented identity data and governance gaps they can't hide.
OTB Group — parent to Diesel, Maison Margiela, and Marni — has launched AI-powered virtual try-on using Google Cloud, becoming one of the most prominent luxury fashion deployments of generative AI personalization.
Global retail AI reached $18.4 billion in 2026, with 90% of retailers increasing AI budgets. Inventory forecasting leads spend as AI-driven personalization lifts order values by up to 369%.
Retail AI is moving from backend inventory systems onto the physical sales floor, with store associates using real-time AI tools to make personalized product recommendations during the sale.
AI startups are attacking retail's margin problem with virtual try-on, inventory optimization, and personalization engines. The AI-in-retail market has hit $18.4 billion, with nearly 90% of retailers now deploying AI.