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Retail & Commerce · 4 min read

Target Becomes First Mass Retailer on Three AI Platforms, Deploys ChatGPT Enterprise to 18,000 Staff

Target is the first mass retailer with AI shopping across Google, Microsoft Copilot, and OpenAI's ChatGPT, and has deployed ChatGPT Enterprise to 18,000 employees at its Minneapolis headquarters.

Sep 18

Retail & Commerce · 4 min read

Retailers Are Pushing Back Against AI Shopping Tools That Give Consumers Pricing Power

With 20% of consumers interested in AI shopping agents, major retailers are blocking access, leaning into dynamic pricing, and building proprietary tools — all to resist the price transparency that consumer AI shopping tools create.

Jun 14

Retail & Commerce · 3 min read

Amazon's AI Shopping Assistant Rufus Reaches 250 Million Shoppers Ahead of Prime Day

Amazon's AI shopping assistant Rufus has crossed 250 million users — and sellers who haven't adapted for AI-powered discovery face a structural disadvantage heading into Prime Day 2026.

Jun 7

Retail & Commerce · 4 min read

Consumers Are Outrunning Retailers on AI Shopping Tools

68% of consumers used at least one AI shopping tool in the past 90 days — but retailers are still optimizing for search engines, not for the AI agents increasingly acting as consumer proxies.

Jun 3

Retail & Commerce · 4 min read

Retailers Are Rewriting Their Products to Be Read by AI, Not Humans

Canadian Tire, Walmart, and other major retailers are restructuring product descriptions and metadata to be parsed by AI shopping agents — the traditional SEO playbook is becoming obsolete.

May 8