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Creative & Media · 3 min read

Poll: Audiences Accept AI in Film Production Workflows — but Reject AI-Generated Lead Performances

A new audience poll finds broad acceptance of AI in behind-the-scenes film production, but sharp rejection of AI-generated lead performances and voice clones deployed without consent.

Sep 13

Creative & Media · 4 min read

AI Has Moved to the Center of Hollywood Production. The 2023 Contracts Didn't Cover This.

AI tools are now active at the script, casting, and VFX stage in Hollywood, and the labor contract provisions negotiated in 2023 are being outpaced by capabilities that didn't exist when the ink dried.

May 5

Creative & Media · 5 min read

Survey of 1,100 Music Producers: AI Welcome for Technical Work, Rejected for Creative Decisions

A Sonarworks survey of over 1,100 professional music producers finds broad acceptance of AI for technical studio tasks and deep skepticism toward AI generating lyrics, melodies, or making aesthetic decisions.

May 1

Creative & Media · 4 min read

The Music Industry Has Crossed Its AI Tipping Point — And There Is No Going Back

AI composition and production tools are now embedded across music creation, sync licensing, and distribution. The music industry has crossed its AI inflection point, and litigation is not keeping pace with adoption.

Apr 27

Creative & Media · 2 min read

Runway CEO Says AI Could Let Hollywood Produce 50 Films for the Cost of One Blockbuster

Runway's CEO says AI can let studios produce 50 films for the cost of one blockbuster — changing the risk calculus on creative content investment in Hollywood.

Apr 19