Search: virtual try-on

A retail store related to OTB Group Deploys AI Virtual Try-On Across Diesel, Maison Ma

OTB Group Deploys AI Virtual Try-On Across Diesel, Maison Margiela, and More via Google Cloud

OTB Group — parent to Diesel, Maison Margiela, and Marni — has launched AI-powered virtual try-on using Google Cloud, becoming one of the most prominent luxury fashion deployments of generative AI personalization.

May 16

Scene in a retail store with someone deploying

Retail & Commerce · 3 min read

AI Retail Startups Target 'Silent Killer' Margin Problems Threatening Store Profitability

AI startups are attacking retail's margin problem with virtual try-on, inventory optimization, and personalization engines. The AI-in-retail market has hit $18.4 billion, with nearly 90% of retailers now deploying AI.

Apr 19

A young woman in a clothing store standing in front of a large touchscreen kiosk

Retail & Commerce · 4 min read

AI Virtual Try-On Goes Mainstream as Startups Target $850B Annual Returns Problem

AI virtual try-on platforms hit mainstream deployment through Shopify integration, a Google search rollout on April 30, and luxury brand Amiri adoption—targeting the $849.9 billion in returned merchandise from 2025.

Apr 12