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A financial trading floor featuring dashboard, related to a major AI company Bought a Personal Finance AI Startup — an

OpenAI Bought a Personal Finance AI Startup — and It Signals a Major Strategic Move

OpenAI acquired Hiro, an autonomous personal finance startup, in a move that signals ambitions to enter consumer financial services. The deal brings a team with expertise in financial AI agents that can execute transactions, not just give advice.

20h ago

Scene in a financial trading floor with someone building

Finance & Banking · 3 min read

OpenAI Acquires Personal Finance AI Startup Hiro

OpenAI has acquired Hiro Finance, a personal finance AI startup backed by Ribbit Capital and General Catalyst. The deal points toward an AI-powered financial assistant in ChatGPT.

2d ago

Finance & Banking · 3 min read

OpenAI Acquires Hiro Finance, Pushing Into Autonomous Personal Finance

OpenAI acquired Hiro Finance, a startup building autonomous personal finance AI that takes actions on users' behalf — marking the company's most direct move yet into consumer financial services.

3d ago