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Retail & Commerce · 3 min read

AI Referrals to Retail Sites Surged 302% While Every Other Traffic Channel Grew 0.8%

eMarketer data shows AI-driven referrals to retail sites surged 302% through 2025 and a further 128% in H1 2026, while all other traffic sources combined grew just 0.8%.

Oct 9

Retail & Commerce · 4 min read

97% of Retailers Have AI Plans. Only Half of Consumers Trust Autonomous Shopping Agents.

Almost every retailer is building toward AI-powered agentic commerce. Only half of consumers are comfortable with autonomous purchasing agents. That gap is retail's defining challenge in 2026.

May 11